Community Sensitization

Community Sensitization

The Community Sensitization Program addresses the root of the problem TWWP was founded to solve: deeply held beliefs and traditions that place girls at risk. Rather than working with girls and women alone, the program reaches entire communities carried out through door-to-door campaigns, public barazas, and direct engagement with peer youth, women, and men.

Voices of Change

The message is carried by a wide network of trusted community voices: trained mentors, reformed circumcisers, teachers, government agencies, and faith leaders. Their involvement has helped shift long-standing positions elders who once defended the practice of cutting now defend education, and mothers who once prepared daughters for early marriage now prepare them for school.

What the Program Addresses

Sensitization sessions cover a wide range of issues through expert-led training and community mobilization, including:

Sexual and Gender-Based Violence (SGBV)
Female Genital Mutilation/Cutting (FGM/C)
Reproductive health and hygiene
Remote peer education
Women's leadership
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Engaging Men and Boys
A core part of the program's approach is engaging peer youth boys and men directly, recognizing that in Tharaka, men are seen as the custodians of culture. By involving them early, TWWP works to transform mindsets before they harden turning boys and young men into champions of change who mobilize their peers and fathers to stand in support of their sisters and daughters.
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Where It Happens
Beyond door-to-door and baraza outreach, TWWP also uses the Gatunga Community Library & IT Centre as a venue for sensitization forums on FGM/C, gender-based violence, child rights, and reproductive health reaching thousands of community members and reinforcing lasting social change.

About Us

Founded in 1996 as Ntanira Na Mugambo (Circumcision with Words), Tharaka Women Welfare Programme pioneered Kenya’s first Alternative Rite of Passage, proving that communities can preserve culture while protecting the rights, health, and future of girls. 

Today, TWWP empowers women and children through education, literacy, digital skills, and sustainable livelihoods.